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It’s a great pleasure to have her here today, and I think you’re going to enjoy this episode. She speaks at many of the same conferences that I do, including Brighton SEO, and Pubcon. Dawn is an internal SEO and digital marketing consultant for brands and startups, and a lecture and trainer in digital marketing, marketing analytics, and search marketing. In this episode number 118, our guest today is Dawn Anderson. Just kidding, it’s only been a few weeks but it feels like ages so we’re going to geek out about technical SEO again. It’s been ages since we geeked out on technical SEO.

– Does Dawn have a parting tidbit or bit of advice for technical SEO? She recommends making sure that you focus completely on mobile and make sure it’s a fast experience.

– Speeding up a slow-loading website is the carrot, but there are sticks as well, Dawn points out.

– Dawn explains that there have been issues with AMP’s proprietary code, but overall it increases performance and conversion rates.

– What is AMP ? And do all Marketing Speak listeners need to implement it on their sites?.

On mobile devices, Google isn’t discounting it in the same way.

– On a desktop site, tabbed content is still in the HTML but not displayed by default.

– Dawn was recently watching a webinar, which she describes and discusses.

Stephan then clarifies why it’s important to think about mobile first as your strategy, and desktop second.

– Dawn talks about a very recent Google release involving mobile-first indexing.– Stephan and Dawn talk about the time that SEO takes.– These challenges apply in foreign languages too, Stephan points out, using the example of France and Quebec.– What is hreflang, and why should we care? Dawn and Stephan discuss the challenges inherent in having different sites for Canada, Australia, England, and the United States, for example.– The older the site, the longer the process can take for all but the largest and most important sites, Dawn explains.– Dawn offers an example involving an ecommerce site to illustrate what she and Stephan have been talking about.– For listeners who aren’t as familiar with technical SEO, Stephan clarifies and explains what Dawn has been talking about in simpler terms.

– What are some other technical SEO issues that a lot of people get wrong?.– Dawn thinks that more education about search console parameters would be really useful for those in the search engine optimization field.Stephan then offers his own related insight and advice. – Dawn discusses a canonical error that she sees frequently involving migrating sites and updating site maps.– Stephan steps in to clarify what Dawn has been saying by using the metaphor of a tree with sickly branches.Another problem is that they tend to get the “last updated” field wrong. – Google pretty much ignores priority on XML Sitemaps because people lie, Dawn explains.– Dawn talks about the key areas in which you can emphasize importance in huge websites.– Crawl budget feeds into things like page speed, Stephan points out.– Dawn starts off by discussing crawl budget, what it is, and why we care.